Project background

At present, the financial service products for teenagers in the market are still focusing on parents’ management for their children. The main subject is still parents just including children’s names. There are no cases in which e-banking is used to provide financial services for teenagers in the industry .

Project goal

Based on the analysis of teenagers' characteristics and pain points, the design of teenagers' edition comprehensively considers the actual needs, psychological characteristics, behavioral characteristics, usage habits and other factors of teenage customers and focuses on the two concepts of "interesting" and “useful”, so that teenagers can like using smart banks .

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